| Core Spirit |
| Specialty, honor, innovation, environmental protection |
| Company Future |
| Become the most innovational and respectable company in the world.. |
| Company Responsibility |
| Create value for customers, |
| Create opportunities for staff, |
| Create benefit for dormant partners, |
| Responsible for society. |
| Company Spirit |
| Respect, Honor, Team-work, Innovation |
| Management Spirit |
| Honor and Responsible, |
| Fair and equity, |
| Reformation and innovation, |
| Unity of Theory and Practice, |
| Team is paramount. |
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| Surroundings |
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| Life Garden for Workers |
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